SEO Tip #1
Monday, August 18th, 2008Use the “no follow” tag
What is the “no follow” tag? Well, glad you asked!
The “no follow” tag is a case where we don’t want to share and share alike. We don’t always want or need to spread the love of PageRank among our pages. Yes, they are all your babies, and yes you love them all just as much, but different childen…er…I mean pages, need different types of live. Let’s face it, not all your site pages can be the belle of the ball, so nominate the most popular ones for google homecoming king and queen and make the dorks stand by the bleachers with some lovely punch, spiked if need be.
The “no follow” tag is a great tool to make sure the PageRank of your site is shared between the most important pages (the google homecoming court) with none being given to the less important pages (the nerds). This means that search engines will not follow the internal links to that unimportant page (The nerdy ones like: about us, contact, ect) but your visitors (MIT, Yale, Harvard) will still be able to easily access these pages.
This strategy allows you to increase the chances of your important pages ranking higher in the results and the pages that aren’t important to you will not appear.
Stumble it!
