Wanna know what it is??? shhhhhhhhhhhh…….don’t tell anybody else……….the secret is………..
……….there is no secret!
I find a lot of people on the Etsy forums asking “why aren’t I making sales?” There is no “secret” to selling and being a successful small business. It’s just know-how and hard work.
Well, part of the reason might be the economy, but there are things you can do to increase your current sales stats.
I plan on making a list in this post, then follow up posts will elaborate on specifics.
Usable product - in a recession this is key to making sales.
Unique Product - Can they find the same thing everywhere else? If so, what makes yous unique or better than those they could buy elsewhere?
Photos - Good, clear, crisp photos. Use all 5 photos.
Descriptions - Give details, measurements, sizes and use lots of adjectives.
Tagging Properly - Use all the tags you are allowed and use them properly.
Sections - Use themt to make your store easier to navigate
Branding - Logo, shop banner and avatar that match the feel of your shop?
Pricing - Not too high, Not too low. Are you using a formula?
Shop Announcement - Is it short so your products can be seen?
Policies - Are your shop policies listed? Have you covered all the bases so the customer doesn’t have to ask?
Shipping - If you ship to other countries, are they listed in each listing?
Price Points - Do you offer different price points in your shop for people with more or less money to spend?
List/renew often - daily at the very least, but the more often, the better.
Stand out - go the extra mile, build repeat customers with nice packaging, fast shipping, handwritten thank you, freebies, discounts for future purchases, whatever you want to make your customers enjoy their buying experience and want to come back to you again.
Attitude - NEVER be rude, condescending, whiny or ugly in any public forum (related to crafting or not), email, convo or anywhere your potential customers could see and be turned off from buying from you. Be professional at all times, in any avenue that your business name is attached to.
Read - everything you can on and off Etsy to learn how to plan, set up, run and market a small business. (this blog is a great place to start!)
Promoting & Networking - Are you promting your shop? Not just on Etsy but outside venues as well? Buying ad space on other sites/blogs? Other websites? Have a flickr account? a MySpace page? IndiePublic? Photobucket? Posts on other, not craft related forums? Your own blog? In Person? Plugboards? Stumbleupon? Project Wonderful? Sending out promos for others to pass out? Are you on any street teams?
In short, there is a ton of time, effort and work beyond creating and listing your products. It is the internet, you are competing with MILLIONS upon MILLIONS of other shops online as well as B&M shops for every sale. You have to stand out from the crowd and draw customers in and give them a reason to buy from YOU.
Check back often as I go into detail and feel free to leave a comment and add something I might have missed.
Good luck!
Stumble it!
